Dame Anita Roddick: founder of The Body Shop line of cosmetics.

Born: October 23, 1942

Died: September 10, 2007

Like many dyslexics, Anita Roddick found her niche in the business world.

We knew about storytelling then, so all the products had stories. We recycled everything, not because we were environmentally friendly, but because we didn’t have enough bottles. It was a good idea. What was unique about it, with no intent at all, no marketing nous, was that it translated across cultures, across geographical barriers and social structures. It wasn’t a sophisticated plan, it just happened like that.

She offered this advise for budding entrepreneurs.

My goal was livelihood. We don’t use that word often enough. If I could give one piece of advice to anyone it’s don’t obsess with this notion that you have to turn everything you do in life into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want. If we can actually bring in education, that polishes livelihood like they used to do in the old days, where there were apprenticeships for different skills like a woodworker or a blacksmith. This way is far more exciting and much more creative.